We equip tech-driven businesses
to be future-ready.

Founder & CEO

Juddy Gichuki

Founder & CEO

I founded Movara Consulting after spending years in the trenches of technology and corporate strategy. Working alongside boards and leadership teams to shape the future and deliver results. I've had a front-row seat to the concerns that weigh on leaders—questions about the longevity of their businesses and how to navigate growing uncertainty.

I've seen how disruption often comes from unexpected places—new players, new technologies, or competitors with different business models—changing the rules while others are still playing by the old ones. Even businesses that see these shifts coming often struggle to turn insights into action.

But I've learned that the real difference comes down to two things—being ready for change and following through on execution. That's what separates the leaders from those left scrambling.

Some of the most defining moments of my journey include:

  • Shaping long-term growth strategies that positioned organizations for sustainable growth and digital leadership—helping boards and leadership teams connect bold visions with clear, actionable plans.
  • Stress-testing strategies through competitor wargaming and scenario planning—uncovering blind spots and strengthening plans before the market had a chance to test them.
  • Driving digital transformation—developing digital maturity assessments, crafting roadmaps, and integrating AI and emerging technologies in ways that led to real business outcomes. One example: reducing non-performing loans in digital agriculture from 70% to under 10%.

These experiences shaped Movara Horizons—where preparing for the future and executing with discipline today come together to drive results.

Problems We Solve

We work with leaders who are asking:

"How do we stay ahead when everything keeps changing?"

Whether it's a new competitor with a different business model, or someone disrupting quietly at the edges with AI or digital solutions, you can feel the ground shifting beneath your feet. You know you need to respond faster and smarter.

"Our strategy looks good on paper—but will it hold up out there?"

You've got a solid plan, but you wonder if it's ready for market shifts, new technologies like AI, or if your team is fully aligned to execute when it counts.

"Are we missing something?"

The toughest risks are the ones you don't see coming. Maybe it's a regulatory change, a technology shift, or a blind spot in your digital transformation plan. You're thinking about the future, but unsure how to make the right moves today.

"How do we keep growing without losing sight of what's coming next?"

Growth feels good—but with AI reshaping industries, digital transformation accelerating, and regulatory landscapes shifting, you need to scale with confidence and stay ready for what's next.